Vodafone Barcode Demo
Vadofone used to be called J-Phone in Japan; I believe Vadofone bought J-Phone in 2002.. Anyway, I stopped by one of their display booths in Shibuya and tested out their ‘barcode reader’. Actually, it looks more like a ‘mosaic’ code than bar code, but it works in the same way.
David Beckham was huge in Japan at the time, so at the booth you could take a picture of the barcode, send the photo to an email address, and receive a photo of Beckham on your phone.. Whoopee!
I think Vodafone was one of the first to successfully implement the barcode, which now can be found everywhere. Unfortunately, it didn’t help their business model in Japan as it seems they’re flopping like a football player in desperate need of a rest.. 
